License 2 Play began selling licensed toys in 2004. One of our initial goals was to provide independent retailers with the ability to find and source top-selling licensed toys. We realized that sourcing products can often be time-consuming and difficult for an already busy business owner.

Fast-forwarding 15 years later, License to Play offers a one-stop wholesale website that offers the largest selection of licensed toys, gifts, novelty items, candies and more.