A successful toy store layout does more than organize shelves—it influences customer behavior, encourages longer visits, and increases average basket size. For retailers and gift shops, optimizing your layout is one of the most cost-effective ways to boost sales. At License 2 Play,
If you’re in the toy business, you know how fast trends can come and go. But every so often, something hits the market that doesn’t just trend—it takes off. That’s exactly what’s happening with MrBeast Lab™, and retailers across the country are jumping on board.
Looking to boost in-store engagement and satisfy parents searching for smart playtime options? Stocking toys that entertain and educate is one of the best ways to do it. At License 2 Play, we know how powerful the right toy tools and kits can be, not just for kids, but for your bottom line.
For toy retailers, gift shop owners, and online resellers, selecting products is about more than staying on trend—it's about offering value that resonates with your customers. In today’s market, parents and educators are ...
In the vibrant world of toy retail, building strong connections with your customers is essential for long-term success. Loyalty programs can be an exciting way to boost engagement, turn occasional shoppers into loyal fans,
For toy retailers, gift shop owners, and online resellers, one of the smartest ways to drive consistent revenue isn’t just about what toys you sell—but when you sell them ...
In today’s fast-paced, digitally connected world, one of the most common concerns we hear from toy retailers and gift shop owners is ...
As summer winds down and the back-to-school season approaches, retailers have a prime opportunity to boost sales by tapping into the unique buying mindset of parents and children. By implementing strategic marketing initiatives, you can maximize sales of licensed toys during this transitional period. Here are some effective strategies to consider:
In today’s highly digital marketplace, independent retailers—especially those in the toy and gift industry—face the challenge of turning online buzz into real-world visits. Between competing with large chains and standing out on social media, the pressure is real.
Spring showers may bring flowers, but they also bring restless kids stuck indoors. For retailers, this presents a major opportunity—stocking the right indoor toys can drive sales during rainy seasons. Parents are always looking for ways to keep their children entertained, engaged, and ...
Remember the sheer joy of running around outside, the wind whipping through your hair, and the world feeling like one giant playground? Kids today may have more gadgets and screens than ever, but the magic of outdoor play is something that never goes out of style. And at the heart of this magic are outdoor toys—those simple, yet transformative tools that can turn an ordinary day into an unforgettable adventure.
Let’s be honest—kids have wild imaginations. Give them a cardboard box, and they’ll turn it into a spaceship, a castle, or even a deep-sea submarine. But while a cardboard box is a great starting point, there are so many toys out there specifically designed to help little ones channel that creativity into something tangible and magical. Welcome to the world of toys that don’t just entertain, but inspire—sparking artistic expression and letting imaginations run wild!
