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News and Announcements

news
Sep 20, 2018

We pride ourselves on offering a great selection of wholesale toys to boost sales for your toy or gift store. We also want to assist you with the ordering process. You’re welcome to contact us anytime for more information, but we’ve also answered the most commonly asked questions for you here. We talk about everything from registering for an account to ordering and pricing below.

news
Sep 09, 2018

Every year thousands of new toys are invented and distributed. We strive to find the best toys for your customers to ensure that you have a comprehensive collection for your store. With the large number of toys, it can be difficult to decide which ones you should stock. Here we present five of the most popular ones from our collection. Of course, we offer many other wholesale toys that you can conveniently order from our website.

news
Aug 23, 2018

With one of the biggest toy retailers gone, the opportunities for smaller toy stores abound. In addition to stocking wholesale toys from our great selection, you must have a marketing plan in place. Here we’ll explore some hidden retail opportunities for toy and gift stores. By implementing some of these suggestions below, you can increase your customer base and sales.

news
Aug 12, 2018

Toys are never going out of style even though particular types may fall out of favor. Adding toys to your retail store collection is a great way to increase revenue as people buy toys for their children throughout the year. The key to success is making sure you stock the toys that are currently trending, including licensed merchandise. This article offers some valuable advice on finding the best wholesale toys for your store.

news
Aug 07, 2018

It’s important to have a diverse collection of customer favorites and new products in your store to optimize sales. Therefore, we’re excited to present you with our newest collection of So Glow Magic Jars, which can make your store’s selection different from the rest. Using confetti, glitter, and magic powder, kids can make their own nightlight. It’s perfect for a birthday party or sleepover with friends.

news
Jul 25, 2018

As much as play is the work of a child, pretend play is helping them learn how the world works. Through play, children imitate adults and make sense of everything that’s going on around them. Kids don’t need anything special to play pretend, but they need time to be creative. Here we’ll talk about how pretend play promotes your child’s development and what you can do to encourage more of it.

news
Jul 18, 2018

If you’re operating a gift or retail store, you may be wondering if you should add toys to your product selection. There are good reasons to include toys in your offerings, especially since they’re fun products that are easy to sell. Here we’ll explain the benefits of selling toys and give you some tips on getting started. It’s all about stocking the right types of toys for your target market – that’s our expertise.

news
Jul 09, 2018

Even though many people shop online and big retailers are struggling, you can keep your store profitable by focusing your marketing efforts where they make a difference. In the end, most business for local stores is generated through word of mouth. While you can certainly use advertising to attract new customers, your best returns on investment will most likely be found in signage and customer service. Here we’ll give you actionable tips on increasing your sales today.

news
Jun 26, 2018

All over the country, kids are looking forward to their summer break. A few weeks into the summer, you may be wondering what your kids are supposed to do for two or three months without school. Many parents encourage summer camps or other scheduled activities, but there is a lot of value to letting your kids roam freely as they please. And sometimes that means they’ll do nothing at all. Here are five very good reasons for just letting your kids play this summer.

news
Jun 15, 2018

The Shopkins have been a huge success in the toy world. These cute little characters are currently in their 10th season after five years of phenomenal retail success. With this current collection, you can expect to meet many different adorable characters, including some of your favorite miniature groceries from the first three seasons. Moose Toys has decided to go back to the roots and revive the grocery shopping experience in true Shopkins style.

news
Jun 07, 2018

If you haven’t heard of the putrid characters from The Grossery Gang series, you have been missing out. Created by Moose Toys – the Australian company that also brought you Shopkins – the unique, expired grocery products from The Grossery Gang have been dominating the toy aisles since 2016. The new collection of the Series 5 includes a variety of shady characters along with some rare collectibles and special edition items.

news
May 25, 2018

Given the success of the Fingerlings, which were named Toy of the Year, it’s no surprise that the manufacturer WowWee is ready with another surprise. The Fingerlings are back, but this time it’s up to you to tame them. The new Untamed Collection includes four ferocious velociraptors. Just like the monkeys and other cute characters, these Fingerlings hold onto your finger, but they’re not always in a friendly mood.

news
May 15, 2018

We’re committed to stocking the newest and coolest toys for our retailers. At License 2 Play, we go out of our way to make sure you know which brands will be popular. This month, we’re sharing three newcomers to our wholesale toy collection: Shimmeez, Tiny Hands, and Untamed Fingerlings. Shimmeez are glittery, cuddly friends every kid will want. With the Tiny Hands game, your next party becomes even more fun, and Untamed Fingerlings keep you on your toes by being tame one moment and ferocious the next.

news
May 07, 2018

As a small independent retailer, you have to take advantage of different marketing strategies to gain customers for your store. While a social media presence isn’t a requirement to run a successful business, you may find that using those accounts can increase your customer base and encourage repeat visits to your store. A little bit of effort along these lines can go a long way. Here are some tips for marketing your gift or toy store with social media.

news
Apr 24, 2018

The Fingerlings baby monkeys have taken the world by storm. Fingerlings have been widely recognized as one of the best toys on the market for kids. They were named toy of the year in 2017 and for good reasons. These little creatures are adorable and hold on to your finger. They love being held and talked to and respond with noises and animations to share how they feel. Even if you have collected all the monkeys, you don’t have to stop, because the Fingerlings are back with a new collection of toys.

news
Apr 18, 2018

This year, the Marketplace & Academy Trade Show takes place from June 10-13 in New Orleans, LA. All events are hosted at the Ernest Morial Convention Center. License 2 Play will have booth #345, where we’ll display many of our newest and bestselling products. We’d love for you to join us there. Here we’ll explain what this event is all about and why it’s so important for the toy industry.

news
Apr 08, 2018

When you’re looking for new products to stock your shelves with, you’re probably interested in getting the latest toys. While they definitely deserve a spot in your store and we offer the most popular wholesale toys for you to browse through, you might also want to stock some unusual toys. We’d like to introduce you to our DIY bath bombs. If there’s one thing that kids like even more than playing with new toys, it’s making their own toys.

news
Mar 21, 2018

Last month, License 2 Play attended the Toy Fair 2018 – an international trade show hosted in the Jacob K. Javits Convention Center in New York City. From February 17th through 20th, attendees were able to browse the latest and greatest of entertainment products for kids of all ages. It turns out that you don’t have to be a child to have a lot of fun looking at and playing with toys. Many new and exciting products were revealed, and our team also had fun showing off our impressive collection.

news
Mar 15, 2018

Your local toy or gift store fulfills many different functions. In addition to stocking the latest collection of toys your customers are looking for, you’ll also want to provide them with some value-added service. For example, your expertise is instrumental in helping them find the right toy for their needs or locate a specific toy they want to buy. Additionally, you can use your expertise to encourage families to have fun together, especially on the weekends.

news
Mar 05, 2018

When you’re running an independent toy store or gift shop, you’re in charge of doing the marketing yourself. If you’ve just opened and are trying to get the business off the ground, you must get the word out about your store. If your shop has been around for a while, you must promote the things you have to offer to keep customers coming back for more. Here are some ideas to help you market your store.

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