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News and Announcements

news
Sep 18, 2017

What a wonderful way to wind up our World Vacation. The final leg of our Shopkins tour takes us to the Americas to meet some awesome new friends! Discover amazing places from Cool Canada and the Great United States to Marvelous Mexico and Brilliant Brazil.

news
Sep 11, 2017

Sales and revenues are dependent on convincing new and existing customers to shop at your store. Getting someone to buy involves two different processes. One, you have to get them to come in. Two, you have to make them an offer they can’t say no to. We’ll address how to do both here.

news
Sep 01, 2017

Jakks has been developing toys for boys and girls since 1995. Their innovative products promise hours of fun for kids of all ages. On September 15, their newest products Mr. Dusty, the Unicone Rainbow Swirl Maker, and the Chocolate Egg Surprise Maker will become available for purchase and resale.

news
Aug 13, 2017

Slime isn’t something that adults really equate with fun, at least most adults don’t. Instead, they picture it in hard-to-remove places all over the house as a result of their kids playing with it for hours. And while no adult in their right mind would wish for slime for their birthday, there are good reasons to let your kids have a go at So Slime anyways.

news
Aug 06, 2017

Just when you think everything has already been done before, there is a new toy that’s not like any of the others. Oonies are neither balloons nor bubbles, but children will have the time of their lives with them. Oonies are easy to use and encourage your child’s creativity, because they can create a variety of unique characters without making a mess.

news
Aug 04, 2017

Which child doesn’t want a puppy? Fortunately, parents don’t have to get the real thing, because the Peppy Pups are even better. From a grown-up perspective, they are much cheaper and easier to take care of than a real dog. And while children won’t be deceived that this toy is a real dog, they’ll love it just the same.

news
Jul 24, 2017

Check out the recent article published by Forbes Magazine. View the entire article here.

news
Jul 20, 2017

Some manufacturers manage to land one hit after another. Moose Toys is one of them. They have just announced that they’re coming out with Cutie Cars for Shopkins, and the expectations for this new collection are just as high as the previous releases of their Shopkins characters.

news
Jul 07, 2017

If you haven’t heard of Shopkins, then you probably haven’t been to a retail store in the last several years. Shopkins are tiny toys made by Moose Toys that have been popular since 2014. They are about as big as the size of your thumb, many of them smaller.

news
Jun 19, 2017

One of the things that help toys stores differentiate from their competitors is the type of novelty products they sell. And that’s why License 2 Play offers a wide selection of these types of toys.

news
Jun 09, 2017

Clay is without a doubt one of the most popular toys of all times. The problem with regular clay is that it dries out and hardens over time. And that’s why we recommend Plasticine products for little sculptors-to-be. Plasticine can be used for modelling, just like clay, but it NEVER DRIES OUT. That makes it a favorite with parents and educators, too.

news
Jun 07, 2017

If there’s one compelling reason to attend the ASTRA Marketplace & Academy trade show this month, it’s their vision: “To change the world through the power of play”. Clearly all of us can remember specific toys from our own childhood. Therefore, it’s no wonder that we’re so fascinated with the toys children play with today.

news
Jun 02, 2017

Running a specialty store that sells gifts and toys is fun, but marketing a small store can have its challenges, especially when you’re going up against larger, more well-known chain stores and online stores with a big, overwhelming presence. How do you get the attention that your store deserves? How do you make your business stand out?

news
May 05, 2017

License 2 Play offers some of the most popular, bestselling, and well-known toys available, and when it comes to retail shopping, their wholesale toys are guaranteed to fly off shelves. The company distributes everything from blind boxes that contain surprise figures, to card games, tiny toys, and spinners to keep kids engaged and having fun.

news
May 05, 2017

Sometimes you just need to do something with your hands, and that’s where fidget toys come in to play. Originally created for kids with autism and ADHD, these mesmerizing spinners are the perfect distraction in a stressful situation. The toys use a simple concept to calm children who have a hard time sitting still; you simply spin the circles to keep the momentum of the toy going. Watching the circles spin while trying to discover new ways to use the spinner keeps kids and adults engaged. It’s even been said that fidget spinners may even improve concentration in the classroom, especially when it comes to special needs kids in school environments.

news
May 01, 2017

License-2-Play, LLC today announced the release of Fake News / Real News, a fast-paced card game of fake news and alternative facts to commemorate the 100th day of the Trump administration. Utilizing hundreds of real quotes from key players in the Trump presidential campaign and the early weeks of his administration, the game mixes in "fake quotes" and challenges players to decipher the real statements from the fake ones.

news
Apr 07, 2017

Have you ever felt like your baby knew what you were thinking? Or purposely manipulated you? How about a baby who has a job of his own, wears a suit, and carries a briefcase? That’s the hilarious premise behind the new DreamWorks film, “The Boss Baby.” The film follows the baby as he uses his brother to help him enact a secret mission to take down Puppy Co., and win more love for babies and less for their biggest rivals, adorable puppies.

news
Apr 01, 2017

Though the year has barely started, wholesale toys are as popular as ever. With plenty of new movies aimed at children, along with old favorites, there are many top toys that are on kids’ wish lists this year. Check out the most favorite five wholesale toys so far, and keep up with 2017 trends by adding these to your toy inventory.

news
Mar 18, 2017

Toyfair 2017 is a place where some of the world's largest toy manufacturers and retailers come together to show off new toys, games and to network with others from the industry. License 2 Play attends every year, where we meet our customers, source new toys, make connections and have a lot of fun checking out the new toys and games.

news
Mar 01, 2017

From sticker and gumball machines to blind wrapped surprises at the bottom of cereal boxes, we've always loved getting toy surprises and collecting them. No matter what generation you're from, you probably remember some of the magic of collecting toys from arcades, food boxes and even surprise packaging. Blind package toys recreate this magic, with collectible toys in blind packaging (you don't know what it is), to keep collectors coming back for more.

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