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news
Apr 15, 2019

License-2-Play recently donated some of our most popular toys and other products to children who are battling cancer via a wonderful charity called "Candlelighters NYC". This is a fabulous organization that helps these amazing kids and their families cope with the emotional strain of this devastating disease. When you are selecting the recipients for your donations this year, we hope you will consider adding Candlelighters NYC to the top of your list.

news
Apr 01, 2019

Kid pranks like mashed potato sundaes, frozen cereal bowls, and googly eyes on food in the fridge over April Fools' Day are fun. But, when it comes to toys and games that produce on-going silliness and laughter, these products are hard to beat! Check out our top list of toys the pranksters and jokesters in your store will love.

news
Mar 19, 2019

This Easter, whether you want to stock your shelves with traditional bunny-related toys or something unique and surprising, we have the products your customers want. What do these top picks have in common? They are all adorable, huggable and loveable. Did we mention they all come in collections? Make sure you buy several because these collectable items will make your customers return for more!

news
Mar 15, 2019

If you missed this year's Toy Fair in If you missed this year's Toy Fair in New York, you are in luck because we carry some of the most requested toys from the fair for you like the hot-selling Fortnite action figures! Fortnite has taken the world by storm! From fun dances and cool character outfits called "skins" to the action-packed video game, Fortnite has become the world's most popular game. So, you can be sure your customers will love to collect these action figures!

news
Mar 01, 2019

Does the cold winter season have you and your child feeling pinned up indoors? Do you want to scream out loud for everyone to turn off the electronics yet you are out of ideas for activity replacements? If you answered an enthusiastic “Yes!” to either of these questions, we have five suggestions to replace this season’s ho-hums with hoo-rays! These toys and games will transform the colder months at home into a wonderland of imagination and socially engaging play.

news
Feb 18, 2019

New York City hosts one of the largest toy fairs in the world each year. Vendors from major established brands as well as those from new brands making their debut will all be there in one location for four amazing days of sheer toy-related fun! When you think about it, is there a more entertaining type of trade show than one demonstrating the latest toys? Just imagine four days of meeting influential vendors and sellers, watching the latest toy ideas be presented to you before the rest of the world as if you are a VIP of the toy industry, and rubbing elbows with some of the toy manufacturing legends who helped shape the toy world into what it is today.

news
Feb 05, 2019

While we tend to think of Valentine’s Day as primarily a day to buy chocolates or flowers and celebrate the growing love between dating partners and spouses over a nice meal, the holiday has evolved over the years into one promoting the overall spirit of joy found in loving your family, friends and community. Adults and children alike get into the season with sweet, fun or sentimental gift exchanges. On this day, we suggest following examples for stocking the shelves with gifts to help your customers’ children get excited about participating in the holiday of amor.

news
Feb 01, 2019

Looking for that social media postworthy Valentine’s Day gift for the apple-of-your-eye that will make his or her heart soar with warm gushy thoughts of sheer happiness? Well, these small novelty items might do the trick! Here are our suggestions for the top Valentine’s Day treasures in 2019.

news
Jan 25, 2019

Do you like most parents shutter at the idea of toys being left in the corner of the playroom or, even worse, outside in the yard for months at a time without so much as a second glance from the same child who begged for those toys over the holidays last year? Well, that is not going to happen with these toys! These three items are meant to be socially engaging, not collecting dust in the the toy bin.

news
Jan 15, 2019

This is a shout-out to all those working parents, busy holiday event-planning hosts, and budget-conscious parents. There are many reasons besides different faiths that may cause families to pause of toy buying until after the holidays. To those parents who can fight the urge to hit the shopping malls and online stores before the holiday madness, you might be surprised to learn you are not alone.

news
Jan 02, 2019

Ah, the New York Toy Fair! The crème-de-la-crème of the buyers and sellers with all the latest whosits and whatsits are all gathered in one place for a pulse-racing four days of exploring trends, mingling, and getting sneak peaks at the newest editions to the toy industry. So, yes, you could say we are a little excited!

news
Dec 17, 2018

It is no surprise that Facebook is the number one social media site available, boasting 2 billion active monthly users and over a billion who access the site daily from their phones and/or computers. This site creates the perfect opportunity for you to reach a great number of people from different lifestyles and backgrounds who can interact with your business and your products online.

news
Dec 01, 2018

Flexo is the world’s only flexible brick system and children all over have fallen in love with them. Brick systems like Lego have inspired the imagination of children for years, but now you can take it a step further with the amazing Flexo system. Their products make a great companion to the brick building sets you undoubtedly already carry in your store.

news
Nov 19, 2018

It’s almost the busiest time of year for the toy industry and we’re here to help Santa and his elves get toys into the hands of every one of your customers. From toys to games and everything in between, we are your go-to source for wholesale toys this holiday season. But there are so many to choose from, it can be hard to decide what is best for your store. To give you some ideas, here are a few of the most popular items we offer.

news
Nov 12, 2018

It’s no surprise that toy sales spike during the holidays, and you don’t need a genius to tell you that it’s important to be ready. However, there are more ways to prepare for the holiday season than just wait around for it to hit. Statistically, shoppers and buyers do a significant amount of their product research and even purchasing during the fall. So, as the saying goes, the time is now, and here are a few ways for you to get ahead of the game.

news
Nov 07, 2018

Christmas is only a few weeks away and although the smart people have already done their shopping, the truth is that those procrastinators are still out there. It’s not too late to include new products in your inventory and entice them to do their last minute shopping with you. Here are a few of our favorites for this holiday season.

news
Nov 02, 2018

The annual Toy Fair is coming up again and you don’t want to miss it! This year’s fair will be on February 16-19th at the Jacob K. Javits Center in New York. It’s going to be an awesome four-day weekend filled with seminars, networking opportunities, and tons of demonstrations geared toward helping you discover the latest and greatest that the toy world has to offer.

news
Oct 25, 2018

If you’re in the toy industry, you’ve probably heard of The Toy Association. This non-profit organization is behind the glamorous Toy of the Year Awards and North American International Toy Fair, but they also promote the benefits of play on an international level. Here you’ll learn more about when it was founded, what The Toy Association does, and how you can use its resources to promote your toy business.

news
Oct 16, 2018

There is a big difference between classic toys and novelty toys. Classic toys are the ones that haven’t changed much in decades. Novelty toys are all the ones that are new to you and your child today. But what are novelty toys and why do you find them in stores everywhere? Here you’ll learn a little bit about the history of novelty items, discover the most popular novelty toys in history, and find out why you need some in your store.

news
Oct 05, 2018

For many retail stores, Halloween marks the beginning of the busiest season of the year. The retail fun starts with buying costumes and doesn’t end until the last Christmas present has been opened. You can take advantage of all this excitement by participating in different ways during Halloween. From decorating your store to becoming a trick-or-treat destination, the possibilities are endless. Here we’ll suggest five different ideas.

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