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News and Announcements

Feb 12, 2017

Toy Fair 2017 is one of the largest toy fairs in the United States (and the world) with over 415,000 square feet dedicated to toys and games. The Toy Fair Association hosts this extravaganza of toys to introduce new products, help buyers to find toys, and to connect retailers with wholesale toy distributors and manufacturers. As one of the largest toy fairs in the world,

Jan 30, 2017

Inventory management is a skill that most small business owners develop over time, but it is one that is crucial to the short and long-term success of a business. While often overlooked as a business cost, inventory management can greatly affect costs through warehousing, storage, logistics, organization, and through overstocking.

Jan 11, 2017

e Atlanta International Gift and Home Furnishings Market, often called the Atlanta Gift Show, is one of the largest wholesale home and gift shows in the world, with hundreds of thousands of buyers and sellers attending every year. The market attracts international as well as local retailers, wholesalers, and direct manufacturer representatives, allowing toy and gift stores to invest in the latest and best toys and gifts.

Dec 01, 2016

From Toys R Us to Walmart, Target and even Amazon, the toy niche is filled with big names and bigger budgets, and small toy stores and gift shops often struggle to compete. Surviving when you're competing with companies hudnreds of times larger than your own might seem daunting, but small business

Nov 08, 2016

Facebook is the most popular social media network on the planet, and with over 1.71 billion active users, it's also one of the only websites that can boast a regular audience that totals more than a quarter of the total world population.

Oct 31, 2016

Stuffed toys are known by many names including plush toys, plushies, snuggies, stuffies, snuggley animals and stuffed animals, but whatever you call them, chances are you've owned one, or many, throughout your life. Plushies are the holy grail of toys given to young children as presents, used as security and comfort devices, and are beloved much more than almost any other type of toy.

Oct 05, 2016

If you're considering ordering any of our licensed wholesale toys for your toy store, gift store, or other retail outlet, it's understandable that you might have questions. While you can feel free to contact us for more information, check out this list of our most frequently asked questions.

Sep 24, 2016

Most people think that toy stores probably don't need marketing. After all, with a plethora of toy commercials on television, toys should practically sell themselves right? Unfortunately, most toy store owners know better. If you're not ...

Sep 01, 2016

Toys are one of the easiest products to market, simply because it's difficult for parents to say no to their kids, but it's much harder to market a toy store. Small shops are at a disadvantage when compared with larger toy stores, thanks to smaller inventories, lesser known brand names, and sometimes a lack of reputation. Social media can help you to combat each of these issues so that you can begin to build up a following of loyal customers and hopefully make more sales.

Aug 12, 2016

Running a gift shop means finding and sourcing products and wholesale toys from around the web, and that can often be time consuming and difficult for already busy business owners. License 2 Play aims to change that by offering a one stop solution for gift shop owners who need to order everything they need quickly, and in as few places as possible.

Aug 01, 2016

While the majority of animated films are made with children in mind, the genre has been open to adults since the early days of animation, and the successes of early adult works such as Fritz the Cat and Heavy Metal are testament to that. T

Jul 22, 2016

Toy Fair 2017 is set to be one of the largest toy fairs in the United States, and follows up the record breaking Toy Fair 2016, which featured 415,000 square feet of exhibit space filled with hundreds of thousands of toys and games. For those in toy or gift retail ...

Jul 15, 2016

Purchasing wholesale toys for your retail store requires you to keep up with sales, track changes in purchase trends, and attempt to predict new trends as they appear. While not every brand is a hot seller, it is possible to ...

Jul 12, 2016

The American Specialty Toy Retailing Association (ASTRA) unveiled its 2016 Best Toys for Kids award winners today. The list includes 24 winning toys in 17 categories.

Author: ASTRA
Jul 01, 2016

Selling gifts means catering to adults and children of all ages, and that means that you will eventually have to add toys into your product inventory. Toys can help you to reach your primary audience and ...

Jun 01, 2016

Most people who know about Shopkins and their success in the U.S. market probably aren't aware that the toy was first created in 2013. Shopkins also won the 2015 Girl Toy of the Year Awards, beating out popular toys like Disney Princess, Barbie, and Lego.

Oct 12, 2015

Commonwealth Toy & Novelty Co. and License 2 Play have teamed up to bring Spookley the Square Pumpkin to range of new products.

Jun 24, 2015

Genius Brands International and its wholly-owned subsidiary A Squared Entertainment has finalized a licensing agreement with License 2 Play for the development of plush toys for the character brand From Frank.

Author: License Mag
Feb 19, 2014

Licensed novelty and plush manufacturer License 2 Play and toy developer Lernell Co. have launched the new girls’ accessory line Click-eez this week at New York Toy Fair. The line of brand-driven, stackable bracelets that click together via a lucite bar that spans the width of the wrist.

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