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news
May 05, 2017

License 2 Play offers some of the most popular, bestselling, and well-known toys available, and when it comes to retail shopping, their wholesale toys are guaranteed to fly off shelves. The company distributes everything from blind boxes that contain surprise figures, to card games, tiny toys, and spinners to keep kids engaged and having fun.

news
May 05, 2017

Sometimes you just need to do something with your hands, and that’s where fidget toys come in to play. Originally created for kids with autism and ADHD, these mesmerizing spinners are the perfect distraction in a stressful situation. The toys use a simple concept to calm children who have a hard time sitting still; you simply spin the circles to keep the momentum of the toy going. Watching the circles spin while trying to discover new ways to use the spinner keeps kids and adults engaged. It’s even been said that fidget spinners may even improve concentration in the classroom, especially when it comes to special needs kids in school environments.

news
May 01, 2017

License-2-Play, LLC today announced the release of Fake News / Real News, a fast-paced card game of fake news and alternative facts to commemorate the 100th day of the Trump administration. Utilizing hundreds of real quotes from key players in the Trump presidential campaign and the early weeks of his administration, the game mixes in "fake quotes" and challenges players to decipher the real statements from the fake ones.

news
Apr 07, 2017

Have you ever felt like your baby knew what you were thinking? Or purposely manipulated you? How about a baby who has a job of his own, wears a suit, and carries a briefcase? That’s the hilarious premise behind the new DreamWorks film, “The Boss Baby.” The film follows the baby as he uses his brother to help him enact a secret mission to take down Puppy Co., and win more love for babies and less for their biggest rivals, adorable puppies.

news
Apr 01, 2017

Though the year has barely started, wholesale toys are as popular as ever. With plenty of new movies aimed at children, along with old favorites, there are many top toys that are on kids’ wish lists this year. Check out the most favorite five wholesale toys so far, and keep up with 2017 trends by adding these to your toy inventory.

news
Mar 18, 2017

Toyfair 2017 is a place where some of the world's largest toy manufacturers and retailers come together to show off new toys, games and to network with others from the industry. License 2 Play attends every year, where we meet our customers, source new toys, make connections and have a lot of fun checking out the new toys and games.

news
Mar 01, 2017

From sticker and gumball machines to blind wrapped surprises at the bottom of cereal boxes, we've always loved getting toy surprises and collecting them. No matter what generation you're from, you probably remember some of the magic of collecting toys from arcades, food boxes and even surprise packaging. Blind package toys recreate this magic, with collectible toys in blind packaging (you don't know what it is), to keep collectors coming back for more.

news
Feb 12, 2017

Toy Fair 2017 is one of the largest toy fairs in the United States (and the world) with over 415,000 square feet dedicated to toys and games. The Toy Fair Association hosts this extravaganza of toys to introduce new products, help buyers to find toys, and to connect retailers with wholesale toy distributors and manufacturers. As one of the largest toy fairs in the world,

news
Jan 30, 2017

Inventory management is a skill that most small business owners develop over time, but it is one that is crucial to the short and long-term success of a business. While often overlooked as a business cost, inventory management can greatly affect costs through warehousing, storage, logistics, organization, and through overstocking.

news
Jan 11, 2017

e Atlanta International Gift and Home Furnishings Market, often called the Atlanta Gift Show, is one of the largest wholesale home and gift shows in the world, with hundreds of thousands of buyers and sellers attending every year. The market attracts international as well as local retailers, wholesalers, and direct manufacturer representatives, allowing toy and gift stores to invest in the latest and best toys and gifts.

news
Dec 01, 2016

From Toys R Us to Walmart, Target and even Amazon, the toy niche is filled with big names and bigger budgets, and small toy stores and gift shops often struggle to compete. Surviving when you're competing with companies hudnreds of times larger than your own might seem daunting, but small business

news
Nov 08, 2016

Facebook is the most popular social media network on the planet, and with over 1.71 billion active users, it's also one of the only websites that can boast a regular audience that totals more than a quarter of the total world population.

news
Oct 31, 2016

Stuffed toys are known by many names including plush toys, plushies, snuggies, stuffies, snuggley animals and stuffed animals, but whatever you call them, chances are you've owned one, or many, throughout your life. Plushies are the holy grail of toys given to young children as presents, used as security and comfort devices, and are beloved much more than almost any other type of toy.

news
Oct 05, 2016

If you're considering ordering any of our licensed wholesale toys for your toy store, gift store, or other retail outlet, it's understandable that you might have questions. While you can feel free to contact us for more information, check out this list of our most frequently asked questions.

news
Sep 24, 2016

Most people think that toy stores probably don't need marketing. After all, with a plethora of toy commercials on television, toys should practically sell themselves right? Unfortunately, most toy store owners know better. If you're not ...

news
Sep 01, 2016

Toys are one of the easiest products to market, simply because it's difficult for parents to say no to their kids, but it's much harder to market a toy store. Small shops are at a disadvantage when compared with larger toy stores, thanks to smaller inventories, lesser known brand names, and sometimes a lack of reputation. Social media can help you to combat each of these issues so that you can begin to build up a following of loyal customers and hopefully make more sales.

news
Aug 12, 2016

Running a gift shop means finding and sourcing products and wholesale toys from around the web, and that can often be time consuming and difficult for already busy business owners. License 2 Play aims to change that by offering a one stop solution for gift shop owners who need to order everything they need quickly, and in as few places as possible.

news
Aug 01, 2016

While the majority of animated films are made with children in mind, the genre has been open to adults since the early days of animation, and the successes of early adult works such as Fritz the Cat and Heavy Metal are testament to that. T

news
Jul 22, 2016

Toy Fair 2017 is set to be one of the largest toy fairs in the United States, and follows up the record breaking Toy Fair 2016, which featured 415,000 square feet of exhibit space filled with hundreds of thousands of toys and games. For those in toy or gift retail ...

news
Jul 15, 2016

Purchasing wholesale toys for your retail store requires you to keep up with sales, track changes in purchase trends, and attempt to predict new trends as they appear. While not every brand is a hot seller, it is possible to ...

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