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Mar 21,2018
Recap of Toy Fair 2018

Last month, License 2 Play attended the Toy Fair 2018 – an international trade show hosted in the Jacob K. Javits Convention Center in New York City. From February 17th through 20th, attendees were able to browse the latest and greatest of entertainment products for kids of all ages. It turns out that you don’t have to be a child to have a lot of fun looking at and playing with toys. Many new and exciting products were revealed, and our team also had fun showing off our impressive collection.

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Mar 15,2018
How Your Toy Store Can Promote Family Fun on the Weekends

Your local toy or gift store fulfills many different functions. In addition to stocking the latest collection of toys your customers are looking for, you’ll also want to provide them with some value-added service. For example, your expertise is instrumental in helping them find the right toy for their needs or locate a specific toy they want to buy. Additionally, you can use your expertise to encourage families to have fun together, especially on the weekends.

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Mar 05,2018
5 Marketing Tips for Promoting Your Gift or Toy Store

When you’re running an independent toy store or gift shop, you’re in charge of doing the marketing yourself. If you’ve just opened and are trying to get the business off the ground, you must get the word out about your store. If your shop has been around for a while, you must promote the things you have to offer to keep customers coming back for more. Here are some ideas to help you market your store.

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