Last month, License 2 Play attended the Toy Fair 2018 – an international trade show hosted in the Jacob K. Javits Convention Center in New York City. From February 17th through 20th, attendees were able to browse the latest and greatest of entertainment products for kids of all ages. It turns out that you don’t have to be a child to have a lot of fun looking at and playing with toys. Many new and exciting products were revealed, and our team also had fun showing off our impressive collection.
Your local toy or gift store fulfills many different functions. In addition to stocking the latest collection of toys your customers are looking for, you’ll also want to provide them with some value-added service. For example, your expertise is instrumental in helping them find the right toy for their needs or locate a specific toy they want to buy. Additionally, you can use your expertise to encourage families to have fun together, especially on the weekends.
When you’re running an independent toy store or gift shop, you’re in charge of doing the marketing yourself. If you’ve just opened and are trying to get the business off the ground, you must get the word out about your store. If your shop has been around for a while, you must promote the things you have to offer to keep customers coming back for more. Here are some ideas to help you market your store.
If there’s one thing that parents usually don’t like to buy for their children, it’s a lollipop. But Pikmi Pops are different. While they look like a lollipop, they don’t include anything that might cause tooth decay. Instead, they’re filled with fun toys that keep children occupied for hours. On March 1st, Pikmi Pops is coming out with series 2.
Toy manufacturers never sleep – at least in seems like it, because they’re always in the process of coming up with new and exciting things to play with. This month, we’re introducing Silly Squeaks, So Bomb, and So Slime. These novelty toys will make a great addition to your toy or specialty store. Below, we’ll give you more information about these items and what makes them so desirable in a child’s eyes.
Every parent knows that children want to play all day long. For them, play is their work, and it’s a good thing they’re so engaged in it. The power of play has been written about numerous times, and you already know it’s more than just about having fun. However, many parents think that it’s enough when children play with their siblings or friends. The truth is that there are some real benefits to parent-child games you may not be aware of.
The Shopkins have had an amazing run. This year 2018 welcomes their 9th series of unique, adorable toys. Series 9 has a whole new set of characters, called the Wild Style Shoppets. At License 2 Play, we have a great selection of wholesale Shopkins ready to ship. Here is what you should know about these popular toys.
The 115th North American International Toy Fair in New York is one of the biggest events of the year for the toy industry. The event is produced by The Toy AssociationTM, Inc. This is the same organization that puts together the Toy of the Year Awards, which are the “Oscars” of the toy industry. License 2 Play will have a booth at this event, allowing you to check out the latest and greatest in the toy world.
If there is one type of toy that has been popular with kids and will continue to remain so, it’s the plush toy or stuffed animal. These kinds of toys even appeal to adults, which is why they come in all sizes. The only problem with plush toy is that they’re usually only good for cuddling. That’s not the case anymore: Meet the Peppy Pets.
As 2017 is drawing to a close, one can’t help but look back at the year. We have supplied many independent retailers with bestselling toys and will continue to do so next year. At License 2 Play, it has also been our pleasure to offer tips for selling these toys in addition to giving you information about the latest and greatest products we stock. Here is a highlight reel showing you what was hot in 2017.
The year is almost over. And while your store is probably the busiest it’s been all year, you may not be doing enough to take advantage of this month’s opportunities. In any case, it doesn’t hurt to brainstorm how you can lure in those customers even after Christmas is over. Your regular marketing strategies can stay in place, but you may need a little extra boost to finish the year 2017 with a bang.
If you had sleepovers as a child, you probably remember how much fun they were, even though they weren’t necessarily free of conflicts. To ensure that the girls are having a great time during their sleepover, it’s best to have a few essentials ready. But first of all, let’s cover the basics. Should you even let your kid participate in a sleepover?
Novelty items are defined as things that don’t have a practical function. However, novelty toys for children offer hours of playtime even though they may not be as practical as clothing or school supplies. Of course, children prefer novelty toys, because they promise lots of fun and excitement. At License 2 Play, we love our collection of novelty toys, and we know your customers will love them, too.
Thanksgiving is an important holiday for many reasons, but for your kids, it may just look like a boring get-together with extended family members. Fortunately, you can do things to make Thanksgiving fun for your kids without forgetting the reason behind it. You can even take the opportunity to help your kids appreciate the good things in life.
Children have been fascinated by magic long before Harry Potter entered the stage. There is just something inherently interesting about wizards, fairies, dragons, and wands, because they defy our normal understanding of how things work. And who wouldn’t love to have magically powers to change the things that annoy them about their ordinary life?
Running a retail business isn’t easy. Fortunately, purchasing wholesale toys for kids is, because you can order everything your little customers desire directly from License 2 Play. Here we have created a quick guide on how to get started buying wholesale and selling retail, and we’ll even help you choose the right products.
What’s more adorable than a little monkey holding on to your finger? The manufacturer WowWee created colorful, interactive monkeys who love hanging on to your finger. They even know when they’re being talked to. Fingerlings are going to be a big hit this holiday season, because they make the perfect Christmas presents for any child who’s already wishing for a pet.
If you’re wondering what kids are into this month, look no further than the Pikmi Pops surprises from Moose Toys. These adorable collectibles are hidden inside of a lollipop, but you won’t know which one you’re getting until it’s time to unwrap the toy. These tiny toys make great cash register displays, because their small size and low price easily tempt customers to make an impulse purchase.
What a wonderful way to wind up our World Vacation. The final leg of our Shopkins tour takes us to the Americas to meet some awesome new friends! Discover amazing places from Cool Canada and the Great United States to Marvelous Mexico and Brilliant Brazil.
Sales and revenues are dependent on convincing new and existing customers to shop at your store. Getting someone to buy involves two different processes. One, you have to get them to come in. Two, you have to make them an offer they can’t say no to. We’ll address how to do both here.