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news
Feb 06, 2018

Every parent knows that children want to play all day long. For them, play is their work, and it’s a good thing they’re so engaged in it. The power of play has been written about numerous times, and you already know it’s more than just about having fun. However, many parents think that it’s enough when children play with their siblings or friends. The truth is that there are some real benefits to parent-child games you may not be aware of.

news
Jan 22, 2018

The Shopkins have had an amazing run. This year 2018 welcomes their 9th series of unique, adorable toys. Series 9 has a whole new set of characters, called the Wild Style Shoppets. At License 2 Play, we have a great selection of wholesale Shopkins ready to ship. Here is what you should know about these popular toys.

news
Jan 11, 2018

The 115th North American International Toy Fair in New York is one of the biggest events of the year for the toy industry. The event is produced by The Toy AssociationTM, Inc. This is the same organization that puts together the Toy of the Year Awards, which are the “Oscars” of the toy industry. License 2 Play will have a booth at this event, allowing you to check out the latest and greatest in the toy world.

news
Jan 02, 2018

If there is one type of toy that has been popular with kids and will continue to remain so, it’s the plush toy or stuffed animal. These kinds of toys even appeal to adults, which is why they come in all sizes. The only problem with plush toy is that they’re usually only good for cuddling. That’s not the case anymore: Meet the Peppy Pets.

news
Dec 28, 2017

As 2017 is drawing to a close, one can’t help but look back at the year. We have supplied many independent retailers with bestselling toys and will continue to do so next year. At License 2 Play, it has also been our pleasure to offer tips for selling these toys in addition to giving you information about the latest and greatest products we stock. Here is a highlight reel showing you what was hot in 2017.

news
Dec 18, 2017

The year is almost over. And while your store is probably the busiest it’s been all year, you may not be doing enough to take advantage of this month’s opportunities. In any case, it doesn’t hurt to brainstorm how you can lure in those customers even after Christmas is over. Your regular marketing strategies can stay in place, but you may need a little extra boost to finish the year 2017 with a bang.

news
Dec 12, 2017

If you had sleepovers as a child, you probably remember how much fun they were, even though they weren’t necessarily free of conflicts. To ensure that the girls are having a great time during their sleepover, it’s best to have a few essentials ready. But first of all, let’s cover the basics. Should you even let your kid participate in a sleepover?

news
Nov 27, 2017

Novelty items are defined as things that don’t have a practical function. However, novelty toys for children offer hours of playtime even though they may not be as practical as clothing or school supplies. Of course, children prefer novelty toys, because they promise lots of fun and excitement. At License 2 Play, we love our collection of novelty toys, and we know your customers will love them, too.

news
Nov 17, 2017

Thanksgiving is an important holiday for many reasons, but for your kids, it may just look like a boring get-together with extended family members. Fortunately, you can do things to make Thanksgiving fun for your kids without forgetting the reason behind it. You can even take the opportunity to help your kids appreciate the good things in life.

news
Nov 01, 2017

Children have been fascinated by magic long before Harry Potter entered the stage. There is just something inherently interesting about wizards, fairies, dragons, and wands, because they defy our normal understanding of how things work. And who wouldn’t love to have magically powers to change the things that annoy them about their ordinary life?

news
Oct 23, 2017

Running a retail business isn’t easy. Fortunately, purchasing wholesale toys for kids is, because you can order everything your little customers desire directly from License 2 Play. Here we have created a quick guide on how to get started buying wholesale and selling retail, and we’ll even help you choose the right products.

news
Oct 05, 2017

What’s more adorable than a little monkey holding on to your finger? The manufacturer WowWee created colorful, interactive monkeys who love hanging on to your finger. They even know when they’re being talked to. Fingerlings are going to be a big hit this holiday season, because they make the perfect Christmas presents for any child who’s already wishing for a pet.

news
Oct 01, 2017

If you’re wondering what kids are into this month, look no further than the Pikmi Pops surprises from Moose Toys. These adorable collectibles are hidden inside of a lollipop, but you won’t know which one you’re getting until it’s time to unwrap the toy. These tiny toys make great cash register displays, because their small size and low price easily tempt customers to make an impulse purchase.

news
Sep 18, 2017

What a wonderful way to wind up our World Vacation. The final leg of our Shopkins tour takes us to the Americas to meet some awesome new friends! Discover amazing places from Cool Canada and the Great United States to Marvelous Mexico and Brilliant Brazil.

news
Sep 11, 2017

Sales and revenues are dependent on convincing new and existing customers to shop at your store. Getting someone to buy involves two different processes. One, you have to get them to come in. Two, you have to make them an offer they can’t say no to. We’ll address how to do both here.

news
Sep 05, 2017

Most adults will never understand why children are fascinated with yucky things. But the fact remains that they are, which is why it’s in your best interest to keep a lookout for The Grossery Gang Series 3. This collection will be in stock August 25th, so mark your calendar!

news
Sep 01, 2017

Jakks has been developing toys for boys and girls since 1995. Their innovative products promise hours of fun for kids of all ages. On September 15, their newest products Mr. Dusty, the Unicone Rainbow Swirl Maker, and the Chocolate Egg Surprise Maker will become available for purchase and resale.

news
Aug 13, 2017

Slime isn’t something that adults really equate with fun, at least most adults don’t. Instead, they picture it in hard-to-remove places all over the house as a result of their kids playing with it for hours. And while no adult in their right mind would wish for slime for their birthday, there are good reasons to let your kids have a go at So Slime anyways.

news
Aug 06, 2017

Just when you think everything has already been done before, there is a new toy that’s not like any of the others. Oonies are neither balloons nor bubbles, but children will have the time of their lives with them. Oonies are easy to use and encourage your child’s creativity, because they can create a variety of unique characters without making a mess.

news
Aug 04, 2017

Which child doesn’t want a puppy? Fortunately, parents don’t have to get the real thing, because the Peppy Pups are even better. From a grown-up perspective, they are much cheaper and easier to take care of than a real dog. And while children won’t be deceived that this toy is a real dog, they’ll love it just the same.

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