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news
Jul 11, 2019

Good friends are great to have in any size, but what child wouldn't love a pocket-sized figurine or pet to take on errands and sleepovers? Plus, parents will approve of the myriad of benefits that imaginative play, also called make-believe, adds to the child's development. For example, did you know the act of creating stories for characters enhances a child's ability to communicate, problem solve and show empathy? Join us as we explore some fabulous toys that would be perfect for creative playtime during a road trip or on-the-go fun anytime anywhere!

news
Jul 01, 2019

If you are a teacher, parent, or have watched a few episodes of "Super Nanny", you may already know using rewards for good behavior has been found to be more effective than handing out punishments when guiding young children. Explore why this method of discipline is so popular in this article, along with the many benefits of utilizing toys as incentives. From learning about boundaries to crafting goals and saving strategies, toys as rewards for good behavior can do wonders!

news
Jun 22, 2019

Do your customers love to solve puzzles? Are the parents in your store looking for a challenging problem solving toy or thought-provoking game? If it is a higher degree of skill they seek, take a peak at our top picks for the best in puzzle show.

news
Jun 15, 2019

Whether your customers have a future engineer at home or are looking for ways to encourage creative play for the many associated cognitive and social benefits, these toys will bring out the wow factor as young minds explore limitless building options. With so much of children's play time being consumed by video games, social media platforms, television and movies, it is no wonder parents search for toys that allow children a chance to construct a scene that brings their own stories to life in the way they imagined. Parents and older children can even take the designs further when incorporating electronics with the play time fun to produce homemade movies or illustrate how the building structure would look if it had walls and a roof. Check out some of these designer toy sets that go beyond basic blocks to offer added ingenuity.

news
Jun 01, 2019

Don't miss out on a chance to take full advantage of those summer profits by adding a ton of fun to your customers' days with these toys on your shelves. They are easy to set up, and a breeze to clean up. Plus, they can be used both inside and outside for double the awesome playtime. If your customers came to your store searching for a cure for out-of-school boredom, they will find it with these!

news
May 23, 2019

Fans Of The Classics Will Love These Mego Collector Action Figures

news
May 15, 2019

Where Mother's Day is more about flowers, cards, and nice meals that bring the family together, customers can use these games and activities to appreciate their dads' funny wacky side over Father's Day. He will need all his accumulated tricks, strategies, and perhaps a little engineering to beat the kids on this special day of fun and laughter. Get ready to stock up on items that are sure to produce post worthy pics and cherished memories this Father's Day!

news
May 01, 2019

As families prepare for a day of remembrance for the valor and legacy of those who have fought to bring peace and freedom to our great nation this Memorial Day, parents may be looking for a way to explain that sacrifice and bravery to their children. Playtime is one way kids can explore what it takes and sometimes costs to serve our nation and protect citizens' rights and dreams. These toys offer an opportunity for children to learn more about what makes a man or woman a true hero.

news
Apr 23, 2019

What offers colorful ooey gooey playtime fun for both day and night? License 2 Play's So Slime! It's magical fun for kids of all ages! Now, there are color changing and glow-in-the-dark options that spark imagination and wonder in the daytime or in the dark. There is just something mystifying that happens when a child watches a blend of ingredients change into something beautiful yet oh so perfectly shapeless. Check out these new products for your shelves to see how they are transforming the shape or rather non-shape of creative play.

news
Apr 15, 2019

License-2-Play recently donated some of our most popular toys and other products to children who are battling cancer via a wonderful charity called "Candlelighters NYC". This is a fabulous organization that helps these amazing kids and their families cope with the emotional strain of this devastating disease. When you are selecting the recipients for your donations this year, we hope you will consider adding Candlelighters NYC to the top of your list.

news
Apr 01, 2019

Kid pranks like mashed potato sundaes, frozen cereal bowls, and googly eyes on food in the fridge over April Fools' Day are fun. But, when it comes to toys and games that produce on-going silliness and laughter, these products are hard to beat! Check out our top list of toys the pranksters and jokesters in your store will love.

news
Mar 19, 2019

This Easter, whether you want to stock your shelves with traditional bunny-related toys or something unique and surprising, we have the products your customers want. What do these top picks have in common? They are all adorable, huggable and loveable. Did we mention they all come in collections? Make sure you buy several because these collectable items will make your customers return for more!

news
Mar 15, 2019

If you missed this year's Toy Fair in If you missed this year's Toy Fair in New York, you are in luck because we carry some of the most requested toys from the fair for you like the hot-selling Fortnite action figures! Fortnite has taken the world by storm! From fun dances and cool character outfits called "skins" to the action-packed video game, Fortnite has become the world's most popular game. So, you can be sure your customers will love to collect these action figures!

news
Mar 01, 2019

Does the cold winter season have you and your child feeling pinned up indoors? Do you want to scream out loud for everyone to turn off the electronics yet you are out of ideas for activity replacements? If you answered an enthusiastic “Yes!” to either of these questions, we have five suggestions to replace this season’s ho-hums with hoo-rays! These toys and games will transform the colder months at home into a wonderland of imagination and socially engaging play.

news
Feb 18, 2019

New York City hosts one of the largest toy fairs in the world each year. Vendors from major established brands as well as those from new brands making their debut will all be there in one location for four amazing days of sheer toy-related fun! When you think about it, is there a more entertaining type of trade show than one demonstrating the latest toys? Just imagine four days of meeting influential vendors and sellers, watching the latest toy ideas be presented to you before the rest of the world as if you are a VIP of the toy industry, and rubbing elbows with some of the toy manufacturing legends who helped shape the toy world into what it is today.

news
Feb 05, 2019

While we tend to think of Valentine’s Day as primarily a day to buy chocolates or flowers and celebrate the growing love between dating partners and spouses over a nice meal, the holiday has evolved over the years into one promoting the overall spirit of joy found in loving your family, friends and community. Adults and children alike get into the season with sweet, fun or sentimental gift exchanges. On this day, we suggest following examples for stocking the shelves with gifts to help your customers’ children get excited about participating in the holiday of amor.

news
Feb 01, 2019

Looking for that social media postworthy Valentine’s Day gift for the apple-of-your-eye that will make his or her heart soar with warm gushy thoughts of sheer happiness? Well, these small novelty items might do the trick! Here are our suggestions for the top Valentine’s Day treasures in 2019.

news
Jan 25, 2019

Do you like most parents shutter at the idea of toys being left in the corner of the playroom or, even worse, outside in the yard for months at a time without so much as a second glance from the same child who begged for those toys over the holidays last year? Well, that is not going to happen with these toys! These three items are meant to be socially engaging, not collecting dust in the the toy bin.

news
Jan 15, 2019

This is a shout-out to all those working parents, busy holiday event-planning hosts, and budget-conscious parents. There are many reasons besides different faiths that may cause families to pause of toy buying until after the holidays. To those parents who can fight the urge to hit the shopping malls and online stores before the holiday madness, you might be surprised to learn you are not alone.

news
Jan 02, 2019

Ah, the New York Toy Fair! The crème-de-la-crème of the buyers and sellers with all the latest whosits and whatsits are all gathered in one place for a pulse-racing four days of exploring trends, mingling, and getting sneak peaks at the newest editions to the toy industry. So, yes, you could say we are a little excited!

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