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License 2 Play Frequently Asked Questions
Sep 20, 2018



We pride ourselves on offering a great selection of wholesale toys to boost sales for your toy or gift store. We also want to assist you with the ordering process. You’re welcome to contact us anytime for more information, but we’ve also answered the most commonly asked questions for you here. We talk about everything from registering for an account to ordering and pricing below.


How Can I Order Wholesale Toys?


Before you can order from License 2 Play, you must set up an account. You can register for an account here. Once you’re approved to order from us, you can use our online shopping system to browse toys, select the products you want, and check out.


How Can I Register for an Account?


To register for a new wholesale account, you must fill out the information on the registration page. We need to have your business information, sales tax number, and contact information before we can set up your account. The registration form is short and simple to make it as easy as possible to register.


What Are Licensed Wholesale Toys?


Most of the popular toys available in stores are licensed by the manufacturer that created them. The licensing ensures that nobody can reproduce those characters as toys or other items without asking for permission from the original creator. This permission is given in form of a license. The manufacturer must pay for the rights to reproduce and distribute toys.


Does License 2 Play Sell Licensed Wholesale Toys?


Every product you can purchase through License 2 Play is fully licensed with the brand creators. Since we offer both toy distribution and manufacturing, the licenses are held either by us or by our manufacturing partners.


How Long Does It Take to Receive My Order?


There is some variation in lead times based on your location, the type of products ordered, and the size of your order. At License 2 Play, we make every effort to ship your order as quickly as possible. For a lead-time estimate, you can contact one of our representatives at Please provide your location, order details, and other relevant information, and we’ll respond as soon as we can.


What’s the Difference between Toy Manufacturing & Distribution?


A toy distributor purchases branded toys and products that were created by other manufacturers. They act as an intermediary between the brands and the retail stores. A toy manufacturer purchases a license to manufacture their own branded toys and gifts. License 2 Play is a toy distributor and manufacturer.


Which Brands Can I Buy at License 2 Play?


At License 2 Play, we have an ever-expanding collection of brands. We offer thousands of different wholesale toys ranging from beloved brands like Disney to newer favorites like Shopkins and Fingerlings. We constantly expand our collection to include the newest toys. Please browse our website to see a complete list of licensed toys and novelty items.


How Much Does Shipping Cost?


The freight charges apply per manufacturer. We use FedEx to ensure that your shipment is safe en route to your gift or toy store. The applicable freight charges are added to your order just prior to shipping. If you need more information about shipping charges, you can contact us directly, and we’ll respond as quickly as possible.


Why Can’t I See Pricing?


If you can’t see pricing on the wholesale toys, you’re not logged into an account. If you already have an account, please log in using your credentials. New customers must wait until they have been approved as a reseller. After your account has been approved, you’ll receive a login and password with full access to our pricing.


Can I Pay with a Credit Card?


At License 2 Play, we gladly accept all major credit cards, including Visa, MasterCard, and American Express. You can select your payment method when you’re ready to proceed to checkout after ordering your products online from us.


How Do I Activate My Account?


The first step to getting your account set up is to register. At that point, we’ll review your information. You also need to provide us with a sales tax resell certificate to complete your account activation. If you have any other questions about the process, please contact us directly.


Which Wholesale Toys Should I Order?


While we can’t tell you exactly which toys you should order to stock your inventory, we do our best to provide you with useful tips and suggestions. For inspiration, you can read through our blog where we display the latest additions to our wholesale collection.


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